Business Development

How Can UX Design Help Small Business

UX design is another term for user experience and is a critical element of making customers happy both online and offline with your goods and services.

How do Small Businesses Benefit from UX Design?

UX design starts the instant a customer interacts with your business. That may be an ad in traditional media, an interaction on Facebook or an interaction directly on your website.

The design of your customer experience will influence how your customers perceive you and your business and it will also influence whether they eventually make a purchase from you. It’s important to have a good user interface from the start.

While UX design can refer to almost any aspect of a business, in this article we’re going to focus on good UX design for websites.

What are the Basic Elements of a Good UX Design?

There are several features of good website design that create a positive experience for customers. Here are 6 different areas to pay attention to.

Visual Design

Visual design is the aspect that you see first in any kind of website design. It’s the visual interface that is your first impression. For a good visual design, it’s important to keep a consistent color and font theme throughout your site.

The adobe color wheel is a fantastic resource in choosing colors that work well together and enhance your brand.

You also want to keep the most important areas of your site in the front and center so that your customers can easily find what they want.

If your site is already built, and you have Google Analytics installed, it may be useful to do some research into the pages that people are visiting so that you can make informed decisions about what kind of content to put on the front page.

Taxonomy

Another important thing to consider is your website taxonomy. Taxonomy refers to the way you decide you are going to categorize and classify information on your website. In simpler terms, if you are planning on creating a website about fitness you’ll want to plan in advance if you’re going to cover topics such as workouts, diet plans, exercises for specific body parts, etc.

Once you know this you’ll be able to figure out how to structure the navigation and categories on your site. By giving some thought to these areas and redoing your taxonomy or planning it well from the start can pay off in the long term.

By structuring your site taxonomy from the beginning to take advantage of search traffic and making it easy for your customers to navigate, you can create a much better overall UX design.

Interaction

The ability to interact with different elements on websites is becoming increasingly popular and expected. People, for instance, like to take quizzes and see designs that allow them to “try on” new hairstyles and clothes just by uploading a picture of themselves.

However, your interactive elements don’t have to be this fancy to be effective.

If you’re building a site on WordPress for example, you can add the Stackable plugin (there is a robust free version) to the new Gutenberg Press editor and get interactive elements like number count ups and accordion sections for your content. It’s an easy way to add interactive elements.

Usability

Usability is a big deal when it comes to your website interface. If your prospects can’t find what they’re looking for, they are likely to leave your website.

One of the best tools for increasing usability is a heatmap like HotJar. With a heatmap, you can see where your users click and what parts they skip over. The amount of data a tool like this can collect for you is astonishing.

Once you have this data,  you can start to adjust your site for better usability.

Accessibility

Accessibility means that your website is accessible to a wide variety of people – regardless of disability. There are many ways that you can make a website more accessible, including alternative text for images, keyboard input, and transcripts for audio files.

Compliance

With the EU rolling out new privacy rules, and every analytics and advertising platform having their own rules for compliance – the issue of compliance can get a little confusing.

All websites need a term of service and privacy policy. If you are doing business in the EU, then you will also need to comply with EU GDPR. It’s always wise to consult with a professional when it comes to proper compliance.

UX Design – The Takeaway

If you own a small business, the user interface is critical to your success in converting prospects to customers. By familiarizing yourself with the different areas of user experience, you can systematically work on creating a better UX design for your customers.

About the author

David

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